SKOOL COMMUNITY

BUILD BY LIVING

BUILD BY LIVING

BUILD BY LIVING

NEXT LIVE CALL IN4d 14h 43m 10s
MONDAYS · 15:00 UK

The fastest way to build a 7-figure personal brand is the one nobody’s selling you.

The fastest way to build a 7-figure personal brand is the one nobody’s selling you.

The fastest way to build a 7-figure personal brand is the one nobody’s selling you.

The fastest way to build a 7-figure personal brand is the one nobody's selling you.

Stop performing. Start talking. Start getting paid for it.

Stop performing. Start talking. Start getting paid for it.

You don’t need a system. You don’t need to be more “authentic.”

You need to stop editing yourself out of the one thing that actually builds a business, which is you, talking like an actual human, about actual things that happened to you, in front of people who end up paying you for it.

You don't need a system. You don't need to be more "authentic."

You need to stop editing yourself out of the one thing that actually builds a business, which is you, talking like an actual human, about actual things that happened to you, in front of people who end up paying you for it.

LIVE CALLS 7X A MONTH · DIRECT ACCESS TO SAMMY · $67/MONTHLIVE CALLS 7X A MONTH · DIRECT ACCESS TO SAMMY · $67/MONTHLIVE CALLS 7X A MONTH · DIRECT ACCESS TO SAMMY · $67/MONTH
LIVE CALLS 7X A MONTH · DIRECT ACCESS TO SAMMY · $67/MONTHLIVE CALLS 7X A MONTH · DIRECT ACCESS TO SAMMY · $67/MONTHLIVE CALLS 7X A MONTH · DIRECT ACCESS TO SAMMY · $67/MONTH

Nobody wakes up wanting to “unlock their personality.”

Nobody wakes up wanting to "unlock their personality."

They wake up wanting a brand that pays them. One that gets DMs from brands instead of chasing them. One where the income doesn’t disappear the second a video flops.

So let’s not pretend this is about self-expression for its own sake. It’s not a personality workshop. Authenticity isn’t the goal here, it’s the mechanism. The goal is an audience that actually gives a sh*t about what you post, a brand built on that audience, and a business that grows because of it, not despite it.

Here’s the uncomfortable part: you already know how to do this. You’ve just been talked out of it by every “content strategist” telling you to post value, follow a system, sound more polished, sound more like everyone else who’s already doing 500k views a video and still can’t sell a $27 product to their own audience.

They wake up wanting a brand that pays them. One that gets DMs from brands instead of chasing them. One where the income doesn't disappear the second a video flops.

So let's not pretend this is about self-expression for its own sake. It's not a personality workshop. Authenticity isn't the goal here, it's the mechanism. The goal is an audience that actually gives a sh*t about what you post, a brand built on that audience, and a business that grows because of it, not despite it.

Here's the uncomfortable part: you already know how to do this. You've just been talked out of it by every "content strategist" telling you to post value, follow a system, sound more polished, sound more like everyone else who's already doing 500k views a video and still can't sell a $27 product to their own audience.

I built this for the version of me two years ago.
Which is probably you, right now.

I started posting to @shotbysammy_ just over two years ago. Lifelong musician, no plan, no idea what I was doing, and the only reason it ever worked is because I got it wrong in public, on purpose, over and over.


Then the audience started growing and that “f*ck around and find out” feeling disappeared. It got replaced with something worse, which was the pressure to work harder, add more value, follow what everyone else was posting, and chase the numbers. Very slippery slope.


I got the views. Millions of them. I got the brand deals too, hundreds of thousands of pounds worth. And it was quietly wrecking my life, both while I was making the content and every hour I wasn’t.


So I stopped. I burned down what I’d built and started saying something real instead.


For two years I believed you had to have it all figured out before you were worth listening to. That’s backwards. Your value to your audience was never the results. It’s what you notice, what you go through, what you’re willing to say out loud before it’s polished into a lesson.


That’s what Build by Living is. Not a course. Not a system. A place where creators stop performing long enough to build something that actually pays them, alongside people doing the exact same thing at the exact same time. Sammy

I started posting to @shotbysammy_ just over two years ago. Lifelong musician, no plan, no idea what I was doing, and the only reason it ever worked is because I got it wrong in public, on purpose, over and over.

Then the audience started growing and that "f*ck around and find out" feeling disappeared. It got replaced with something worse, which was the pressure to work harder, add more value, follow what everyone else was posting, and chase the numbers. Very slippery slope.

I got the views. Millions of them. I got the brand deals too, hundreds of thousands of pounds worth. And it was quietly wrecking my life, both while I was making the content and every hour I wasn't.

So I stopped. I burned down what I'd built and started saying something real instead.

For two years I believed you had to have it all figured out before you were worth listening to. That's backwards. Your value to your audience was never the results. It's what you notice, what you go through, what you're willing to say out loud before it's polished into a lesson.

That's what Build by Living is. Not a course. Not a system. A place where creators stop performing long enough to build something that actually pays them, alongside people doing the exact same thing at the exact same time.

Sammy

Join Build by Living - $67/month

Join Build by Living - $67/month

You've been sold the wrong problem.

Every piece of content advice you've consumed has told you the problem is your hook, your editing, your consistency, your niche. So you've fixed all of it. New hook formulas. Better B-roll. A content calendar you actually stick to.

And you're still invisible. Because none of that was ever the problem.

The real problem: you've outsourced your personality. To templates that worked for someone else. To ChatGPT, because it's faster than sitting with your own thoughts. To whatever the algorithm rewarded last week. Every one of those trades is a little piece of you, gone, replaced with something that could belong to literally anyone.

Using Claude or ChatGPT to write your captions and script your videos has turned your personality into a black hole. Nothing gets out. And a black hole doesn't build a following anyone actually cares about, let alone a brand worth real money.

You will only stand out by being the one thing nothing can copy: yourself, saying what actually happened to you, in your actual words.

Build by Living isn't a course.
It's a room where you finally show up and build a business
without burning out, or sacrificing your life to it.

Build by Living isn’t a course. It’s the room where you finally do this with people, instead of alone.

You don't need more information. You've watched enough tutorials to teach the tutorials. What you need is to do the uncomfortable thing (post the real version, not the safe one) with Sammy in your corner and a room full of people doing it alongside you, every single week, whether you feel ready or not.

You don’t need more information. You’ve watched enough tutorials to teach the tutorials. What you need is to do the uncomfortable thing (post the real version, not the safe one) with Sammy in your corner and a room full of people doing it alongside you, every single week, whether you feel ready or not.

7x Live Calls a Month With Sammy

7x Live Calls a Month With Sammy

Direct access, live, every week. Not a replay. Not a course module. The exact blocks stopping your content from turning into a brand get cleared while they're happening, not three modules later.

Direct access, live, every week. Not a replay. Not a course module. The exact blocks stopping your content from turning into a brand get cleared while they’re happening, not three modules later.

The Through-line Interview

Before you post another thing, we pull the real story out of you, the one you've been sitting on, and turn it into the foundation your entire brand gets built on, not just your next caption.

Weekly challenges and prizes

Genuine reasons to get involved and start making progress. Not just, "here's your homework". Win prizes and access to Sammy's audience.

The Format + Sounds Library

Not there to copy. There to train your eye and your algorithm on what's actually working right now, so your ideas have somewhere to land and your brand doesn't stall out for lack of output.

Join today (only $67/month)

Join today (only $67/month)

Quick reminder - the brand you are building:

IS YOU.

I know the feeling - you’re posting regularly, but nothing to build real connection. Because you're overthinking everything, asking yourself "why would anyone care about this?", and editing yourself out of everything you say.

I know the feeling - you’re posting regularly, but nothing to build real connection. Because you’re overthinking everything, asking yourself “why would anyone care about this?”, and editing yourself out of everything you say.

Learn to tell your narrative

It's time to drop the old templates and stop copying others. Find your clear point of view and build true storytelling skills today.

Become confident sharing what you think

Stop overthinking it. The very best content ideas will always come straight from your real life.

Begin finding your people

Cheap growth hacks don't work. You already have the skill to build a real connection with an audience that actually cares today.

Unlearn ‘how to create’ - and just be human

Cheap growth hacks don't work. You already have the skill to build a real connection with an audience that actually cares today.

The only rule inside:

YOU HAVE TO POST.

Don't be a lurker… Build by Living isn't the community to sit on the sidelines. It's not a place to learn in a classroom. It only works if you get involved. If you haven't posted by the end of month one - you'll be kicked out!

Join today (only $67/mo)

Join today (only $67/mo)

The old way was never going to build you a business.
Here's the actual difference.

The old way was never going to build you a business.
Here's the actual difference.

The old way was never going to build you a business.
Here’s the actual difference.

THE OLD WAY

Posting daily and hoping one video "pops off"

Posting daily and hoping one video “pops off”

Copying whatever hook format is trending this week

Copying whatever hook format is trending this week

Letting ChatGPT write your captions because it's faster than thinking

Treating your personality as the thing to hide and the format as the thing to perfect

Chasing views and follower count as the metric that matters

Chasing views and follower count as the metric that matters

Result: A content calendar full of stuff that could've come from literally anyone. No real audience. No trust. No brand. No income tied to any of it.

THE RIGHT WAY

Extract your actual story first, before you post another thing (The Origin Story Interview)

Post the honest, unfinished version, every week, with feedback live from Sammy

Build a point of view nobody else can copy, because it's literally your life

Get direct, weekly feedback on exactly what's converting attention into trust (Account Audit + the hot seat)

Turn consistent reps into an audience that already trusts you enough to buy from you

Graduate into The Private Cohort once you've got momentum, and turn the brand into real revenue

Result: A content calendar full of stuff that could've come from literally anyone. No real audience. No trust. No brand. No income tied to any of it.

No 'guru' bullsh*t. Just a space
to learn how to show up,

No 'guru' bullsh*t.
Just a space to learn how to show up,

naturally and consistenly.

naturally and consistenly.

After making multiple courses and programs, I've finally learned that the more you teach - the less you can actually use. Everything in the community, earns it's place to be there - and is structured only to guide, and not to overwhelm.

The Through-line Interview

An human-built Claude/ChatGPT interview that pulls out your story and builds your exact foundation and goal before you post anything.

Weekly Accountability Challenges

Community challenges to "embrace the cringe" through volume over perfection - to get you unstuck and understanding your message.

7x Live calls per month

Community challenges to "embrace the cringe" through volume over perfection - to get you unstuck and understanding your message.

Curated storytelling format + sounds library

A weekly-updated bank of format categories to help you decide on what you want your content to actually look like. Not designed to copy, but to inspire and train your eye and algorithm.

Private WhatsApp group

Be kept in the conversation with the community WhatsApp group, where you can connect with other members and stay updated on group calls and exclusive offers.

Join the community ($67/month)

Join the community ($67/month)

What the current members say…

This is what the current members of the community are learning being inside Build by Living.

Visuals

Abstract Flow

Neon Pulse
Future

Neon Pulse

Deep Void
Design

Deep Void

Visuals

Abstract Flow

Neon Pulse
Future

Neon Pulse

Deep Void
Design

Deep Void

Photography

Fluid Motion

Start posting consistently, and unlock your story-driven brand.

Start posting consistently,
and unlock your story-driven brand.

We're all figuring it out together - but here you won't be doing it alone.

We’re all figuring it out together - but here you won’t be doing it alone.

Monthly

Yearly

Save 30%

Full Access - monthly

only
$67/ mo

Includes:

7x live calls with Sammy every month

The Origin Story Interview

Full Account Audit

Format + Sounds Library, updated weekly

Community access, always on

Join now - $67/month

Monthly

Yearly

Save 30%

Full Access - monthly

only
$67/ mo

Includes:

7x live calls with Sammy every month

The Origin Story Interview

Full Account Audit

Format + Sounds Library, updated weekly

Community access, always on

Join now - $67/month

Before you join…

Good questions.

How do the live calls actually work?

You join live inside the community, no separate app needed. Can't make it live? Every call gets posted for replay, but the real value is the live feedback, so show up when you can.

Can I cancel anytime?

Yes. Cancel whenever you want, your access stays live until the end of your billing period.

What if I've never really "shown up" online before?

That's exactly who this is for. You don't need a following, a niche, or a system already figured out. You need to be willing to post the honest version and let the room help you sharpen it.

Is this going to feel like another course I don't finish?

No. There's nothing to "finish." It's a live, ongoing room. You show up, you post, you get feedback, you get better. That's it.

What happens once I've built momentum here?

Members who are ready to go further have a direct path into The Private Cohort, Sammy's six-week, ten-person, hands-on accelerator. Not required, just there when you're ready for it.

Do I need existing content or an audience to join?

No. Some members join with zero following and a story they've never told publicly. Others join with an audience already, wanting to finally sound like themselves in front of it. Both belong here.

How do the live calls actually work?

You join live inside the community, no separate app needed. Can't make it live? Every call gets posted for replay, but the real value is the live feedback, so show up when you can.

Can I cancel anytime?

Yes. Cancel whenever you want, your access stays live until the end of your billing period.

What if I've never really "shown up" online before?

That's exactly who this is for. You don't need a following, a niche, or a system already figured out. You need to be willing to post the honest version and let the room help you sharpen it.

Is this going to feel like another course I don't finish?

No. There's nothing to "finish." It's a live, ongoing room. You show up, you post, you get feedback, you get better. That's it.

What happens once I've built momentum here?

Members who are ready to go further have a direct path into The Private Cohort, Sammy's six-week, ten-person, hands-on accelerator. Not required, just there when you're ready for it.

Do I need existing content or an audience to join?

No. Some members join with zero following and a story they've never told publicly. Others join with an audience already, wanting to finally sound like themselves in front of it. Both belong here.